About The Hometown Wave
Established in 2021 in San Diego, The Hometown Wave contemporary concept retail store that prides itself on being a body of water for current and new waves . Built with intention, it serves as a space where people come together to connect through conversation, craftsmanship, community and Fashion.
The Hometown Wave is home to The SDN. Brand, which provides men’s, women’s, and children’s apparel that reflects the flow and diversity of San Diego. The apparel division is led by Founder, CEO, and Creative Director Terrance Hosley, whose vision brings together quality craftsmanship, storytelling, and design to unify the city through style.
Located in the El Cerrito neighborhood, The Hometown Wave blends the comfort of a coffee shop with the energy of a retail experience. Inside, guests can explore curated apparel, local collaborations, and lifestyle products that reflect the flow and diversity of San Diego—all while enjoying a choice of hot or cold coffee. The space also hosts mixers, art showcases, and youth-focused gatherings, each designed to inspire connection, creativity, and community.
Imagination Hours, established and operated by The Hometown Wave through SDN. Kids, is a community initiative devoted to creating positive change through creativity, connection, and play.
Waves do not always travel in the exact directions as the currents, but instead, they become the waves that move the currents. Through installations, workshops, and panel discussions, we create space for future creatives to engage, connect, and— Create Waves That Move Current
Create Waves That Move Currents.
